Bio link that actually sells
One store URL in Instagram bio instead of “DM to order.”
Boutique selling stuck in DMs
- Comments say “price?” — you reply one by one
- Size and colour variants live only in your head
- Payments via random UPI IDs
- No clean order list for the tailor or courier
Instagram audience, real checkout
Put kurtas, western wear, and kidswear in a branded store. Link it in bio and WhatsApp. Orders arrive with size notes and payment choice — COD or online.
Collections by drop or occasion
Festive, casual, kids — categories match how you already shoot content.
Share a single look
Story sticker → product page → checkout. Fewer “is this available?” replies.
Run it from your phone
Add products between fittings. Confirm orders without opening a laptop.
Common questions
I only sell on Instagram. Do I need a website?+−
The store is the website — mobile-first. Followers open the link and order. No separate “tech project.”
Can I accept COD?+−
Yes. COD is included so new boutique buyers can try ordering with confidence.
Can I connect shop.myboutique.in later?+−
Yes on Growth and Scale plans.